We're not an agency. We buy your inventory, deploy our own capital on ads, and grow your brand across Amazon, Walmart & TikTok Shop — as your partner, not your vendor.
Plateaued on Amazon. We stepped in as their authorized distributor, purchased inventory, deployed ad capital, and blew the ceiling off their revenue across two marketplaces.
Launched their entire product line across multiple marketplaces with our capital behind every ad dollar and every unit shipped.
World Champion mustard. Scaled from a regional brand into a marketplace powerhouse across Amazon and emerging food channels.
What compounding growth looks like when someone actually has skin in the game.
| What you get | With Sunny | Typical Agency |
|---|---|---|
| Skin in the game (capital deployed) | We buy inventory | You fund everything |
| Senior operators on your account | Founders-led always | Junior account managers |
| Authorized distributor status | Included | Not offered |
| Multi-channel (Amazon + Walmart + TikTok) | All channels, one team | Usually Amazon only |
| Performance-aligned incentives | We grow when you grow | Flat monthly retainer |
| Brand protection & MAP enforcement | Proactive, always on | Reactive or extra cost |
Most agencies manage your account and send reports. We operate your business — with aligned incentives and skin in the game.
Serious consumer brands who are ready to compete — not just participate — on every marketplace that matters.
Every engagement is structured around your business — not a service package. We choose the model that creates the most value for where you are right now.
Start a ConversationSenior operators. No handoffs. No account coordinators.
Authorized distribution that protects brand equity at every touchpoint.
Learn more 02Category-level strategy to achieve and hold market leadership.
Learn more 03Full-funnel sponsored and programmatic campaigns aligned to margin.
Learn more 04We purchase inventory directly for qualifying brand partnerships.
Learn more 05Content and creative engineered for visibility and conversion.
Learn more 06Unauthorized seller removal, MAP enforcement, Registry management.
Learn moreAt Sunny Brand Partners, we help brands scale across today's leading e-commerce marketplaces — combining deep experience in brand operations, supply chains, and marketplace strategy to help brands expand while protecting and strengthening what they've built.
Founded by Brad and Elijah, we bring together experience in brand operations, product development, supply chains, Amazon strategy, and digital commerce. Between us, we've built and scaled brands from the ground up — so we understand the challenges, the stakes, and what it actually takes to win on marketplace channels.
We operate as true partners to every brand we work with. We provide capital for purchase orders, manage marketplace fulfilment, optimise listings, and invest in advertising — with our own money behind every decision we make.
Our mission is simple — help great brands grow online through long-term partnerships built on trust, transparency, and results.
Let's talk about what a real partnership looks like for your brand.